Custom software
Purpose-built systems for workflows that have moved beyond spreadsheets, WordPress, or SaaS products that almost fit.
Newacy Consulting
IT solutions that you won't find anywhere else
Get exactly what you want, how you want. Newacy builds and improves custom software for teams whose needs have outgrown off-the-shelf tools, spreadsheets, and generic platforms.
Founded in 2014
Good software starts with how people work
Tom Finlayson founded Newacy on a simple belief: strong software depends on strong software processes. The best systems come from understanding the people, constraints, and decisions around the code before rushing into implementation.
Newacy works best when the problem is specific, the stakes are real, and a generic agency playbook would miss the point.
What we do
Custom technology for businesses that need a better fit
The work usually sits where product, platform, operations, and delivery overlap. That is where generic suppliers tend to struggle.
iGaming operations
Product and platform support grounded in regulated environments where reliability, pace, and domain knowledge matter.
Architecture and integrations
Clear technical direction for platforms, partner integrations, backend services, and the operational detail around them.
Delivery recovery
Practical help for teams dealing with drift, unclear ownership, brittle delivery habits, or systems that are slowing them down.
Values
Bespoke does not mean overbuilt
The old Newacy line still holds: crafting software is much more than simply outputting code.
Tailored to your needs
Nothing you do not need, everything you do. Newacy shapes the system around the business rather than bending the business around the system.
Continual improvements
Good systems evolve. Newacy favours steady, iterative delivery so software can keep matching the reality of the business.
Experience pays
Work is informed by delivery, product, and operational experience across iGaming, charity, healthcare, and learning products.
Selected experience
Practical delivery across difficult domains
Newacy has built platforms, products, websites, and delivery approaches for clients whose requirements needed more care than a template could provide.
Regulated gaming platforms
Architecture, hiring support, product engineering, and platform delivery for online casino and gaming environments.
Charity fundraising software
Custom online fundraising products with branded user experiences, practical administration, and reliable payment flow thinking.
Clinical research and learning
Websites, course publishing, and learning platform setup for specialist subject matter that needs careful handling.
Process
Good software needs good software processes
Newacy focuses on the decisions, habits, and ownership that make strong systems possible.
01
Understand the current reality
Start with the product, constraints, team shape, users, and operational pressures before recommending change.
02
Design only what earns its place
Choose architecture and process that fit the business, avoiding ceremony and complexity that do not serve the outcome.
03
Improve in useful releases
Build with discipline, clear ownership, and delivery habits that make maintainable systems possible over time.
"Great oaks from little acorns grow"
Newacy starts with the specific problem in front of you, then grows the right process, architecture, and software around it.
About
Founder-led, direct, and practical
Newacy is led by Tom Finlayson and works through a trusted network of technical, business, and domain specialists. That keeps the work senior, direct, and shaped around the problem in front of you.
The company has been remote-first since long before it became fashionable, drawing on the right people for each problem rather than building teams around geography.
Contact
Get in touch
If you need senior technical support on a custom software, platform, or delivery problem, start with a short message.
Prefer email? [email protected]